As a result, in-app traffic has become a valuable and highly sought-after source of traffic for advertisers. In-app traffic refers to the traffic generated from within mobile applications, as opposed to web traffic generated from a mobile browser.
There are several reasons why in-app traffic has become such a valuable source of traffic for advertisers. Firstly, users spend an increasing amount of time within mobile applications, making it a prime location for advertisers to reach their target audience. Additionally, in-app traffic is often of a higher quality than web traffic, as users are more engaged with the content within the app, leading to higher conversion rates for advertisers.